Telling your Green Star Story
Whether you are just starting your Green Star journey or have recently achieved certification, this page is your home for everything you need to communicate your commitment with confidence.
Green Star Marketing Rules
Everything you need to promote your Green Star ambitions – all in one place
Our marketing rules are your one-stop resource for communicating your Green Star project accurately and with confidence. Inside you'll find:
- What is Green Star? — Plain-language messaging on what Green Star is, what the ratings mean, and why it matters.
- Green Star communications principles — What you can say, what to avoid, and how to stay compliant with ACCC guidance.
- Rating tool guidance — The right language for your specific tool and stage — registered, design assessed, or certified.
- Inspiration library — Inspiration and ideas to bring your Green Star story to life across every channel.
Please note: Previous marketing rules and style guides for Green Star projects have been replaced by the new Green Star marketing rules. Earlier guidelines including those for Green Star Buildings, Performance v2, Communities v2, and legacy tools no longer apply.
Additional resources
Media kit
For journalist covering stories about Green Star projects or the Green Building Council of Australia, please see the media kit for guidance and contact details.
Certification counts: equivalency and the risks of self-assessment
For all projects considering Green Star certification, this guide has all you need to know about independent verification, equivalency and self-assessment.